The Litewave Media team recently had the chance to work with the Bic/Koozie brand. We helped them to create a national branding video commercial for their new line of Koozie products. Our production company produced and filmed this Tampa commercial video over the course of two days. The first day took place at Fred Howard Park in Tarpon Springs, Florida to provide a camping and barbecue setting. The second day the video crew filmed at a luxurious house in Tampa for a pool hangout scene with waterfall and grotto on site!
Director Christian Cashmir films on the ARRI Alexa Mini setup on the Dana Dolly
Tampa Commercial Video for Koozie Filmed on ARRI Alexa Mini
Since we love the techy film details, here’s the scoop…this Tampa commercial video was shot on the ARRI Alexa Mini camera at 48fps (slow motion) using Canon CN-E Cinema Primes lenses. It was primarily filmed on a Dana Dolly and the Freefly Movi Pro gimbal to give the shots movement and a cinematic look to the footage.
Sean Keller was one of the DPs for the Koozie commercial
Koozie is known for their beverages sleeves that keep drinks cold (or hot). They reached out to Litewave Media to make a new commercial video to showcase their new products. Their new line of outdoor products launches in 2019 and will include coolers, backpacks, and camping gear. The commercial was filmed completely in Tarpon Springs, FL and Tampa, Florida.
Director Christian Cashmir from Litewave Media with the Koozie creative team
Christian Cashmir directed and produced the spot, while Sean Keller and Scott Sullivan worked as the cinematographers. Lucas Schatzberg edited. We also had many other members of our Litewave Media team on board including Maggie Hudak on production design, Nikki Stefansic on Makeup, and Andrew Ortoski as gaffer. The Litewave Media lighting and grip truck was working on this shoot as well.
The Litewave Media video crew watches on a SmallHD 702 Monitor as the footage is filmed
The video incorporates slow motion footage with shots of friends camping and hanging out at the pool to create a nostalgic outdoorsy feel for Koozie’s new products.
Scott Sullivan, DP for the second day of filming, captures the scene on the Movi Pro Gimbal.
“This fantastic cast and crew who helped behind the scenes really brought this video to life. Definitely one of the most fun shoots we’ve done in the last year!” Cashmir said about the shoot.
Our Tampa production crew and cast at the wrap of filming
Check out the extended cut of Koozie’s commercial below, produced right here in St. Petersburg, FL.
This summer, our Tampa film production company, Litewave Media, participated in the annual 48 Hour Film Project which ran from July 13-15th. After a grueling 48 hours of no sleep, during which our team wrote a script, filmed the movie, created visual effects, and edited the footage (including all post-production: sound design, music, and color correction), our Tampa film production company came out victorious with top honors at the awards ceremony including Best Film! You can check out our film called “Love Hurts” >> HERE.
Director of Photography, Sean Keller, frames a shot of actor/director, Christian Cashmir, in our 48 Hour Film “Love Hurts”
Along with Best Film honors, our team ended up winning Best Directing, Best Actor (Christian Cashmir), Best Actress (Brielle Carter), Best Editing, Best Musical Score, Best Writing, Best Sound Design, Best Cinematography, Best Graphic Design, and Audience Choice! Not too shabby!
The Litewave Media/Film Jams team at the awards ceremony for the 48 Hour Film Project
The 48 Hour Film Project, a nation-wide challenge, asks local filmmakers to completely make a short film in only 48 hours. It comes with specific required elements so that judges know the film was made within the allotted time. This year, the required elements were a character named Sam or Sally Turnbucket (a city employee), the line of dialogue “Who wants to know?”, and a prop, a lamp. In addition to this, each team also gets a randomly assigned genre, ours was Disaster Film.
Co-Directors Josh Noftz and Christian Cashmir review some green screen footage during the 48 Hour Film Project
Our film was made in collaboration with our YouTube Webseries: Film Jams, which is a weekly show on filmmaking. The webseries teaches general tips and advice on filmmaking. Our team was proud and honoreds to win the 48 Hour Film Project, and from here, our film competes at the national level at Filmapalooza in March 2019. We have uploaded our film online as well as a behind-the-scenes look into making a 48 hour film. Give us a like and subscribe if you like our content on YouTube and want to see more filmmaking fun!
Our crew had a blast, and we can’t wait to make another film.
Check out our award-winning film “LOVE HURTS” below:
If you’d like to take a behind-the-scenes look at how we made this film in 48 hours, check out the video below: How to Make a 48 Hour FIlm!
Our Florida video company, Litewave Media, in addition to producing content for businesses and other filmmakers, has continued with our own creative pursuits with our new short film, Memory Keeper. Filming began on the sci-fi short at a unique Clearwater warehouse location in May.
Eric films with the ARRI Amira as actress Payton Booker gets into character, and Anthony Verderosa slates the scene.
The dusty location provided an element of realism to the dystopian feel of the film, and our St. Petersburg video production crew even wore face masks to ensure maximum protection from the elements.
Behind-the-scenes filming Litewave Media’s new short Memory Keeper.
The short film was a great opportunity for our St Petersburg FL Production Company to showcase the ARRI Amira’s capabilities. The film was shot in 4k in ProRes 4444 format which will give our editors extra latitude when color grading during post production.
Chris Jackson and Payton Booker act out an intense scene in Memory Keeper.
The film was created by co-directors and cinematographers Christian Cashmir and Eric Coughlin who had been wanting to create a science fiction short in the area for a number of years. The duo is now looking at plans to turn the science fiction idea into a full length feature film.
The Memory Keeper crew: co-directors (Eric Coughlin & Christian Cashmir), gaffer (Scott Sullivan), and actress (Payton Booker).
While the project was a great experience to work with the Tampa ARRI Amira camera, our video production crew were also able to experiment with some new lighting setups.
Our Kino Flo 4Bank lights were separated into 8 single bulbs to create this lighting setup in Memory Keeper.
The Litewave Media team brought out our new lighting gear including our ARRI SkyPanel S60 and Kino Flo Celeb 201. Our gaffer, Scott Sullivan, also created a unique lighting setup with our Kino Flo 4Banks — separating each tube to create a futuristic dystopian tech hideout.
Boom operator (Nat Fennell), actor (Chris Jackson), co-DP (Eric Coughlin), and actress (Payton Booker) film a scene.
Cinematographers Eric Coughlin and Christian Cashmir brought out their Canon CN-E cinema prime lenses and cinema zoom lenses to capture all the detail of the film. The ARRI Amira was outfitted with a Canon EF mount which enabled the team to utilize all their Canon cinema lenses. Our Tampa grip truck rental was also onsite for all the grip and lighting team’s needs, including C-stands, sandbags, flags, silks, and more.
The Memory Keeper crew shoots a scene in their Clearwater, Florida warehouse location.
Memory Keeper, written by Cashmir and Coughlin, is set in a post-apocalyptic future world, where the government is stealing people’s memories to sedate the population. A young girl (played by Payton Booker) sets out on a treacherous journey across the wasteland to find a memory keeper, or hacker (played by Chris Jackson), who can restore a lost memory that she suspects has been stolen from her. She hopes this will give her life back, but what she discovers leads to much more than she could have imagined.
The Tampa camera crew rehearses a scene lit with only a flashlight in Memory Keeper.
Actor Chris Jackson sneaks out of the shadows filming Memory Keeper.
Actor Chris Plourde enjoys a beautiful sunset while co-DP Eric Coughlin films.
Our Florida post production team began the editing process on the film using Adobe Premiere CC. We plan to screen it soon, so keep an eye out if you’d like to watch!
The editing process begins in our St. Petersburg video editing studio.
Recently Litewave Media took to the ice at Amelie Arena, home of the Tampa Bay Lightning, for a Volvo TV commercial shoot with Victor Hedman, one of the top defenders in the NHL. The spot was produced along with Moore and Scarry Advertising for Crown Automotive Group and will be airing soon! Our Tampa video production company was thrilled to be back on the ice as we filmed with the Lightning last year for a production as well.
Director/DP Christian Cashmir & 2nd Cam Tony Ahedo plan out some action shots of Victor with the Sony A7s Mk2 & DJI OSMO.
Crown Automotive brought in seven cars and SUVs and set them up on the ice rink as a back drop for the shoot. The Litewave Media Tampa video production crew began work lighting the cars, with only a short window between the Lightning’s practices to set up. Our production crew brought out 5 cameras to film with including our Canon C300, Canon C100, two Sony A7s mk2’s, a DJI OSMO, and a myriad of Canon L series lenses – all from our Tampa video camera rentals package.
The Litewave Media Tampa video crew at work filming Victor Hedman of the Tampa Bay Lightning.
The crew filmed some lines with Victor and the teleprompter, but the shoot really charged up when Victor got on his skates, and the camera team chased him on the ice.
Director Christian Cashmir and 2nd Cam Operator Tony Ahedo go over lines on the prompter with Victor Hedman.
We used the Sony A7s mk2 mounted on our MoVi M5 gimbal stabilizer as well as the DJI Osmo to capture smooth creative action shots and POV shots of the hockey puck. Some 120 frame slow motion footage accented the skates tearing up the ice.
Director/DP Christian Cashmir gives chase to Victor Hedman with the MoVi M5 gimbal camera stabilizer.
Victor Hedman stylishly skids on the ice as the Litewave Media team captures it in slow motion
One of the highlights for our gaffer, was incorporating our newest light, the ARRI Skypanel S60 from our Tampa grip truck rental on the shoot. The Skypanel packs quite a punch and acted as the main key light to illuminate the shots of Victor with the Volvos.
Our ARRI Skypanel lights up the shot as Christian Cashmir directs with producer Andrew Hebert & Devon Mackinnon runs sound.
The shoot literally went out with a bang as the hockey stadium fired up their Tesla coils and shot electricity charges for our cameras to capture. This electro static footage will be used for a dramatic insert shot in the commercial. The Tesla coils typically only fire up at a hockey game when the Lightning scores, but we were able to turn all the lights off in the entire stadium so that the coils were the only thing lighting the arena – it made for quite a unique effect!
Over the course of the last few years our Tampa production company has enjoyed participating in the 48 Hour Film Project, a world-wide competition that challenges filmmakers to write, shoot, and edit their own short films in only 48 hours. It’s become a bit of a tradition for the Litewave Media crew and we’ve met some amazing people along the way. This year, our team once again dove head first into the challenge and produced a short film called “Magazine Issues.”
DP Eric Coughlin gets set up for one of the first shots of the day filming our short “Magazine Issues”
The 48 Hour competition supplies only minimal guidelines for filmmakers, providing a genre, character, prop, and a line of dialogue that must be used in every film. Each team receives their guidelines on Friday night and must turn in their fully finished film Sunday night, only 48 hours later. Our team pulled the genre of “romance,” and writers Jason Henne and Michael Garland went to work forming a cinematic story that also captured the essence of romance. With our writers working through the night on the the script, our Florida video production crew began preparing to film at dawn’s first light.
Next, we loaded up our Tampa grip truck and drove to our first location in Clearwater, Florida to begin filming. Using gear from our St Petersburg video equipment rental package like our Canon C300 MkII and Canon cinema lenses, we hit the ground running (literally) and began production! Filming took place at various locations all over Tampa Bay, including our very own Tampa green screen studio for multiple special effects-driven scenes and a wrestling ring almost an hour from the studio.
Award-winning actress Alissa Schneider plays the melodious sounds of the key-tar in our Tampa green screen studio.
With the clock ticking down, we rushed all of our footage back to our Florida post-production suite for editing. Once our special effects team hustled to compose the visuals needed for the green screen portion of the film, director and editor Christian Cashmir brought the film together with his skill and expertise, cuttin’ up footage and taking names! With the editing finished on literally zero sleep (not even a wink!), finally it was time for submitting the finished film.
Director Christian Cashmir, steadicam operator Eric Coughlin, and lead actor Chris Cavalier review footage before sending it off to our Florida post-production suite for editing.
After waiting for what seemed like the longest 2 weeks ever, it was time for the 48 Hour Film Project ‘Best Of’ screening! With so many great films to compete against, the awards ceremony was a nail biter, but all of our hard work paid off! Our team was nominated in 9 categories and were honored to win the following awards:
Best use of the line “You’re Next!” – Team Prairie Dogs featuring Uncle Henry’s Bowling Club (Us!!)
Audience Favorite – “Magazine Issues” Team Prairie Dogs featuring Uncle Henry’s Bowling Club (Us again!!)
Best Screenplay – Jason Henne and Michael Garland (Our devilishly handsome writers)
Best Supporting Actress – Alissa Schneider (Our drop dead gorgeous actress)
Best Song – “Salesperson of the Year” Music and Lyrics by Chuck Fonshell Jr, Christian Cashmir, and Chris Cavalier (Our extraordinarily talented musicians)
And, drumroll please… BEST FILM!!! – “Magazine Issues” Directed by Christian Cashmir (Our fearless director)
We won Best Film out of 34 competitors! Ignite the fireworks! Wookie yell! Rejoice!
Now that our film “Magazine Issues” has won Best Film – Tampa, we move on to the next round where we’ll compete against the winners from over 100 cities worldwide at Film-a-Palooza in Seattle, Washington next March!
As with every year, we had an amazing time working on the 48 Hour Film Project, and we look forward to competing again next year. Check out our finished film “Magazine Issues” below (Made in just 48 hours)!
The Litewave Media team celebrates after the 48 Hour Awards Screening