October was a busy month for Litewave Media with our Tampa video production team working on not one but two international HD TV commercial productions. Both commercials were filmed using a combination of Litewave Media’s Panasonic HVX-200 and Canon 5D Mark II.
“Binatrix”
In this video, the creative minds at Litewave Media recreated the “Red Pill Blue Pill” scene from The Matrix for this commercial. Julie Seward, from Litewave Media’s Wine Picks commercials plays Trinity opposite Christian Schwier as Neo and Richard Allen Lee as Morpheus. This video production won 2nd place in an international TV commercial production competition beating out over 70 other TV spots.
“Mint-ily Ever After”
In this video commercial, Litewave Media recreates the “Battle of Wits” scene from The Princess Bride. This commercial was filmed by Andrew Ortoski on Litewave Media’s Panasonic HVX-200.
Ever since Summer started, it seems like Litewave Media has been busier than ever. Our latest Tampa video production is an ad campaign for Wine Picks, an iPhone app that helps customers choose the perfect wine. We produced three 30 second commercials for the company’s iPhone app, all within the Tampa Bay area. Be sure to check them out below.
“Worst Date EVER”
This video was shot in a local Tampa Bay restaurant on our Panasonic HVX-200 and post production and video special effects were produced by Litewave Media’s video editing team.
“Jacques vs. Wine Picks”
This was another Tampa video production shot at the Wine Warehouse. Our Tampa video crew was led by director, Christian Schwier, and camera operator, Andrew Ortoski. The video was also filmed on our Panasonic HVX-200. “Jacques vs. Wine Picks” was also featured as a prize-winning video on the video production crowd-sourcing site Tongal.com.
“Just a Phone Call Away”
This video production appeared on a French Wine Site and some of you may recognize BobbyAnn from Litewave Media’s award-winning video production “StarGump”.
Over the past several years the video production industry has seen a gradual transition from traditional camcorders like the Panasonic HVX200 to digital DSLR cameras like the Canon D series. What brought about the transition from camcorder to DSLR?
DSLR cameras have a smaller camera body and perform better in low light and offer a wide range of lenses that are easy and quick to change. These factors make the DSLR a cost effective alternative to the large camcorders. Many Hollywood productions are embracing DSLRs and making the switch. Several primetime dramas have started to use DSLRs as well, including the hit show Numb3rs. Another series to embrace the SLR is the medical drama, House. The entire final episode of this season was filmed on the Canon 5D Mark II. Check out the teaser below.
At Litewave Media, we’re no exception. Several months ago our Tampa video production company began incorporating DSLR cameras, such as our Canon 5D and 7D, into our video production equipment. Our latest award-winning independent film, StarGump was filmed on the Canon 5D Mark II. We have been using the DSLR for commercial productions in the Tampa Bay area including a local Sarasota solar panel installation business. However Litewave Media will continue to use camcorders as well, making Litewave Media a truly versatile company capable of both camcorder and DSLR filming.
Andrew and Christian filming with the Canon 5D Mark II.
Litewave Media teamed up with Ideal Image this past week to produce a series of training videos for their national sales centers in an effort to better serve customers. The training videos were shot on three cyc wall sets at WEDU studios. The shoot lasted three days and we are now entering the editing phase of production.
Filming on set the second production day.
Becky and Misty of Ideal Image oversee the production from the monitor station while Christian directs.
This is a useful video that shows how to calibrate a video monitor to view accurate color. If you’ve ever wondered exactly how to get the proper color out of your video production monitor this is a good little tutorial to check out.
We went out to cover the Derek Jeter Golf Classic at Avila Golf Resort in Tampa, Fl for Golf Magazine. Jeter’s Golf Classic is a celebrity fundraiser with proceeds going to his Turn 2 Foundation, which funds programs aimed at keeping kids off drugs and alcohol.
We interviewed Jeter and got to meet Michael Jordan, Kevin Connolly [HBO’s Entourage], Warren Sapp, and other celebrities as well.
Derek Jeter Golf Classic at Avila Golf Club in Tampa
Binaca, the breath spray company, is revamping their image, and Litewave Media won the national TV Commercial Production contest! Binaca will be using this new spot during the course of 2010 to promote their new brand image. Check out the award-winning spot below.
Shot in HD on the Panasonic HVX-200 video camera. Video Post Production in Tampa on Final Cut Studio. Green screen key and 3D modeling done in After Effects. [Credits: Director: Christian Schwier & John Jones | Camera: John Jones | Writing: Jeff Zampino, Christian Schwier, John Jones | Special FX: Keith Jones | Actors: Diana Durango, Ian Hoppe, Christian Schwier]
We recently worked with Sanity Films and participated in the National Film Challenge. The short film production was written, shot, edited, and put on a DVD in 72 hours. We place in the top 10 out of 170 films around the world. The film was directed by John Jones, one of the producers of Litewave Media‘s feature film Jules Dongu Saves the World. It was also produced by Jeff Zampino, and Anesti Vega. Shot on the Panasonic HVX-200 HD video production camera. Take a look at this Tampa video production:
Thanks to our amazing team who helped make our film possible! We pulled “musical” as our genre for the contest this year. We had so many talented cast & crew that made it possible! Our awards included: best choreography, best director, best musical score, best use of dialogue, and the coveted audience choice award! We also were nominated for best film of 2009 in Tampa. Go team! Check out the film on ourIndependent Film page.
The past two weekends we had great weather to film out on the beach for our deserted island scenes. Shot right in Tampa Bay off of the Gandy Bridge. Thanks to our amazing cast and video production crew!
