Will work for Butter Burgers! St. Petersburg video production company, Litewave Media teamed up with Wild Bill, a collaborative, creative content company based in California to film a national TV spot for Culver’s Restaurant.
The two day shoot, produced locally by Litewave Media’s own Christian Cashmir took place at the restaurant just minutes from our Tampa Production Studio right here in sunny St. Petersburg,
Cashmir along with our awesome St. Petersburg video production crew worked hard to bring Director James Lipetzky’s vision together. Lipetzky traveled from California to work with Litewave Media on the TV Commercial.
The Tampa video crew spent Day 1 outdoors filming a variety of beauty shots of those delicious Butter Burgers the restaurant is known for.
Producer, Christian Cashmir, works with the DP on setting up the perfect shot for the ARRI Alexa Mini to capture on the Movi Pro gimbal.
The wood base used to display the burgers was created by a local craftsman and fashioned on set with rigging gear from our grip truck. Our gaffer and lighting expert, Andrew Ortoski, combined a few mini combo stands and some behind-the-scenes magic to get the burgers at just the right height for the camera.
Gaffer Andrew Ortoski with DP Florian set the perfect shot with the ARRI Alexa Mini
Day 2 took the Tampa video crew inside the Restaurant as the owner himself, Mr. Craig Culver, surprised unsuspecting guests by taking them into the kitchen to make those famous burgers. Four cameras, including an ARRI Alexa Mini, a Canon C300 mkll, and two Sony A7S mkll’s were tucked away from the customer’s view to capture their candid reactions.
Director James Lipetzky oversees the shoot as PA, Sasha Sebesta prepares to slate the next shot.
Our St. Petersburg Grip Truck rental was on site to supply an ample amount of lighting and grip equipment. An ARRI M18 and Joker 800 were used to light those outdoor shots on the first day, while our ARRI Skypanel S60, and some Litepanel Astras were used to set the stage inside for the production on day 2.
Culver’s Co-Founder surprises a customer in the TV Spot
After the shoot, Cashmir said, “We really enjoyed filming with the Culver’s family and the St. Pete restaurant’s friendly staff. The crew also enjoyed their share of burgers and frozen custard. Not a bad two days!”
Camera Assistant Daryn Murphy with producer Christian Cashmir and the food stylists.
You can catch the national TV spot airing on many local Tampa Bay and St Pete networks. You might even see a few familiar faces!
Do you have an upcoming project for our St. Petersburg Video Production Company? Contact us today to see how we can work together to help build your business. Find us on Facebook and make sure to subscribe to the Litewave Media blog to stay up to date on all of our St. Petersburg video production company’s news.
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