With her debut in 2014 approaching, singer/songwriter Sara Alina was seeking a Tampa film production studio to produce a series of music videos to coincide with her album release. After meeting with the Litewave Media team and touring the studio, Sara Alina’s management company formed a partnership, and collaboration began.
Litewave Media’s Tampa video company produced and filmed 5 music videos and an EPK (Electronic Press Kit) over the course of 2 months. “It was fun working with Sara and brainstorming concepts for each video, but it was also challenging because we had to maintain a consistent style and brand across all five videos. It was a big undertaking, but it was a very exciting opportunity for us,” adds Litewave Media founder Christian Schwier. One video will be released every 2 months right up until her CD release in Spring 2014.
The first two videos were filmed in Tampa Bay, Florida with three video cameras: a Canon C100, for the primary camera, a Canon 5D Mark III for additional angles, and a Sony FS100 for slow motion scenes. The Litewave Media camera crew included: director and DP Christian Schwier, camera operator John Jones and camera assistant Taylor Girard. Also on the music video team were set designer Jeff Zampino, chief lighting technician Andrew Ortoski, production assistant Harold “Pinky” Hood, choreographer Taylor Korin and make-up artist Anya Yushchenko. Editing, color grading and post production took place at our Tampa post production company with Schwier editing as well.
The first video release was Sara Alina’s EPK. An EPK is an introduction to who an artist is as a person and what they do. The Litewave Media team filmed this video at various locations around St. Petersburg, FL to give it an organic feel as well as some shots at our very own Litewave Studios. Throughout the day the video crew followed Sara around town documenting and interviewing her about her inspirations and goals as an up-and-coming songwriter. “Shooting this EPK was a learning experience. It was a great way for our team to learn more about Sara as an artist as well as for her to introduce herself to the world.” With a professional Tampa production company along with great talent and a fun positive atmosphere mixed in, it’s hard not to produce something we can all be proud of.
Here’s the EPK!
After her EPK release earlier this month, Sara debuted her first music video this week on YouTube. It’s titled “No Love” and was filmed entirely in our Tampa video studio. The video takes a modern spin on all of the stereotypes of “love”. A professional break dancer (Mario Boskovic) was brought in to be the symbolic representation of “love”, and throughout the video he gets beaten down and crushed which is displayed in his break dancing. Choreography was implemented by Taylor Korin. “For one of the more interesting shots in the music video, our crew rigged a basket of rose petals and a Canon 5D Mark III sixteen feet above the break dancer,” begins Schwier. “As he danced, we filmed the rose pedals falling in slow motion from the ceiling above. It turned out really neat.”
Seeing Sara tear a few heads off of teddy bears and smashing a vase of roses all while delivering a sassy smile surely made this music video unique, and we really enjoyed making it.
Here’s “No Love”!
Sara’s 2nd music video “Fly” just went live this week. Be sure to check it out. It was filmed entirely in St. Petersburg, FL in downtown St. Pete, Fort Desoto Beach, and at Litewave Studios.
Make sure to keep a look out later in the year for the other music videos that we produced for Sara Alina!
Blog and photos by: Chris Cavalier