Our Tampa video production studio had the unique opportunity to work alongside Sims Crane & Equipment Co. to produce their reality show “Heavy Lifting” which gives viewers an inside look at the crane industry. Sims Crane is Florida’s premier Crane and Equipment provider and partnered with Litewave Media to make their vision a reality. Litewave Media also produced a series of training videos at their Tampa location. The entire project spanned a total of over 20 videos.
With a number of reality shows under their production belts, including ABC’s Shark Tank, TLC’s Extreme Couponing, and the Cayman Island’s Paradise Pawn, the award-winning Litewave Media film crew brought their expertise to the “Heavy Lifting” film set. The crew explored the daily trials of Sims’ crane operators, from erecting entire buildings to lifting whales at a theme park.
When Sims Crane first contacted our Tampa video production company, we set up a series of meetings to plan the logistics of the shoot. Director and cinematographer Christian Cashmir alongside producer Andrew Ortoski collaborated with Sims Crane’s director of marketing, Dean Sims on the creative direction for the show.
With the use of GoPro Hero 3, the Litewave Media camera crew was able to film stunning overhead shots of the crane’s movements. Other video production equipment including the Canon C100, 2 Panasonic HVX200’s, 1 Panasonic HPX-170, and a Canon 5D Mark III were used for filming.
Camera operators Christian Cashmir, Taylor Girard, John Jones, and Andrew Ortoski captured all of the action, while Jeff Zampino scripted the show along with Dean Sims. Mike Barnitt and Tom Hurxthal handled audio and Jamie Parslow served as grip. Christian Cashmir and Andrew Ortoski edited and tackled post-production work at Litewave Media’s Tampa post-production company.
Sims Crane also teamed up with our Tampa video crew in creating a number of training videos on crane safety called “Sims Crane Minutes”. These educational videos inform viewers on how cranes function and the potential dangers of operating a crane. Several of the videos were even selected by O.S.H.A. as official crane safety and training videos.
These safety videos were a unique opportunity for Litewave Media to get creative with Sims Crane. One video had the distinct style of “Film Noir”, beginning the video in black and white, as if it were an old-style detective movie. Andrew Ortoski created dramatic lighting and even simulated a thunderstorm in the rain. Candace LeRae was the beautiful femme fatale actress who brought the scene to life along with Sims Crane’s very own Safety Director, Bob Berry. The scene was shot in the Sims Crane headquarters in Tampa, Florida.
Litewave Media also produced another training video for Sims in the style of ABC’s hit TV series “Lost”. The video makes an homage to the Dharma Initiative videos within the series and was filmed as if they were found on an old film reel.
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