When it comes to Fantastic Sams, the client chooses their hairstyle. In the case of their advertising though, Fantastic Sams sought out Litewave Media and their award-winning Tampa film crew to write, shoot, cast and edit a series of national quality TV commercials.
Litewave Media’s veteran Tampa video production company brought their comedic expertise to the project to create some truly unique commercials. Writer Jeff Zampino scribed three scripts, and director Christian Schwier along with the Fantastic Sams marketing team chose two which eventually became the “Night Owl” commmercial featuring a vampire who is in dire need of a haircut and the “3 Color Days” commercial featuring a Snidely Whiplash type character set in the 1920’s.
The Litewave Media team combined with the technology of their newly acquired Canon C100 camera, produced exceptional results. The commercials were filmed over a series of 3 days at the Litewave Media video studio‘s backlot and two Fantastic Sams locations. Video editing and special FX compositing took place at Litewave Media’s Tampa post production facility.
The first of the two scripts promotes Fantastic Sams “3 Color Days” special, and takes place in the 1920’s and features a Snidely Whiplash character. Christian and his Tampa video company decided to give a vintage film treatment to this commercial. It begins in black and white then shifts to color when the female lead goes to Fantastic Sams to brighten up her style. The second script focuses on the salon’s late night hours and highlights characters who can only visit during the night. The main character is a friendly vampire…who needs his hair done, just like everybody else.
Be sure to stay tuned to your TV to see these two commercials next week!
[UPDATE 6/11/14 Videos online!]