5 invaluable tips
When you start marketing your company, you may get discouraged and feel like no one is listening. Marketing works over time and through repetition. Coke didnít become a house-hold name in a day. The soft drink has been around since 1886, and the Coca-Cola Company spends $500-850 million on advertising annually (in the US alone) to maintain their edge! Your company is probably not as big as Coke, but the same principles apply on a smaller scale.
If you walked up to three random people on the street and asked them about your company, what would they say? Would they recognize the name of your company? Would they know what your company sold? Would your name stand out compared to a competitorís name? Marketing is about making consumers remember your company when itís time for them to buy. Think of the Aflac duck for insurance or Monster.com for job searching. These companies have little to do with their advertising trademarks, but we remember them because they donít sound like everyone else.
When you see an ad in the newspaper that lists 30 different products or services that a company offers, do you read them all? Or is your eye drawn to the simple ad on the other page that advertises one specific product or service? Our minds are naturally drawn to simple and clean designs. Boil your companyís essence down as much as possible.
When it first began, Ideal Image offered a variety of services including laser hair removal, Botox, vein treatment, and acne removal. But their message was fragmented. There were a lot of companies offering many services like them. Three years ago, they decided to do only laser hair removal. Now they are the fastest growing cosmetic enhancement company today - as one of the only companies that specializes solely in laser hair removal.